UDC 33

AROMAMARKETING AS A TOOL TO INFLUENCE CONSUMER

Ashalyan Gayane Amaiakovna
Sochi State University

Abstract
The article deals with the consumer market, buyers visiting shopping malls, the impact on the flavor by using the human subconscious, the company marketing the touch, scent marketing features.

Category: Common rubric

Article reference:
Ashalyan G.A. Aromamarketing as a tool to influence consumer // Agriculture, forestry and water management. 2015. № 3 [Electronic journal]. URL: https://agro.snauka.ru/en/2015/03/1846

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